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Final Round AI is revolutionizing interview prep with AI-driven tools like Interview Copilot, AI Resume Builder, and AI Mock Interview. It offers real-time guidance, personalized feedback, and industry-specific insights to help candidates excel.
Final Round AI has conducted over 1.2 million interviews, helping candidates improve their readiness. More than 250,000 users have secured job offers, landing their dream roles.
With real-time AI suggestions, ultra-low latency transcription (29 languages), and 100+ industry specializations, Final Round AI is the ultimate interview preparation platform.
Propel saw significant organic traffic to the Interview Question Bank page, but it didn’t convert into returning or active users, leading to high drop-off rates and low retention.
Low-intent users explored the feature page briefly but needed clearer value prompts. The high-intent users, on the other hand, revisited the Interview Questions Bank multiple times but required the right engagement triggers to transition into frequent users.
While interest in the feature was evident, optimizing the discovery experience and behavior-driven follow-ups became essential to encourage deeper adoption.
To enhance engagement with the Interview Questions Bank, Propel leveraged Customer.io’s advanced segmentation and automation to craft a 7-day targeted email journey.
The goal was to guide maximum users toward active utilization.
Propel dynamically segmented users in real time based on their interactions with the Interview Questions Bank page feature.
Users who viewed the page two or fewer times were categorized as low-intent, while those who visited multiple times were classified as high-intent.
Using Customer.io’s automation, each segment received tailored messaging, ensuring engagement efforts matched user intent.
To encourage feature adoption, Propel orchestrated a structured journey using behavior-driven email campaigns.
The journey began with an A/B test on CTA placement in the first email.
Within both high-intent and low-intent groups, 50% of users received an email with the CTA at the top, while the other 50% saw it placed at the bottom.
The emails with CTA at the top got an additional 0.4% of clicks.
After two days, Propel monitored engagement to determine the next step.
Users who opened the initial email in both segments were placed on hold for further assessment, while non-openers received a follow-up email reinforcing the Interview Questions Bank page’s feature value and nudging them toward engagement.
After a two-day wait, unengaged users received a final email highlighting the Interview Question Bank's benefits. Users who converted from free to paid were automatically exited from the campaign for a seamless experience.
By implementing a structured email journey with personalized messaging at strategic touchpoints, Propel successfully increased user engagement and feature adoption.
The results spoke for themselves: within just 7 days, Low Intent User visits increased by 23%, while High Intent User visits grew by 8%, turning passive users into active participants. By delivering the right message at the right time, Propel ensured Final Round AI drives higher engagement, feature adoption, and long-term user value.
