Propel
What is retention marketing, and why does it matter for fast-growing brands?
Retention marketing keeps the customers you already paid to acquire engaged across every stage: onboarding, first purchase, repeat purchase, and reactivation. Acquiring a new customer costs 5 to 25 times more than keeping one, and the revenue lives in the repeat purchase, not the first order. A 5% lift in retention can raise profit 25 to 95%.
How is Propel different from other retention and lifecycle marketing agencies?
Most agencies send on a calendar. Propel runs a state-driven retention system across the key moments between a customer's first order and their next one. Senior lifecycle strategists plus proprietary AI agents read live customer state (order, usage and payment) so the right message fires at the right moment. We are not a tool, we are the team, the strategy, and the execution engine, backed by a 30-day money-back guarantee.
What platforms and channels do you work with?
We are platform-agnostic across the major customer engagement and email marketing tools: Braze, Customer.io, Klaviyo, MoEngage, CleverTap, Iterable, and more, plus SMS. As a Platinum Customer.io Partner and Braze Partner, we bring certified-level expertise, and we federate your product, billing, and support data into a single customer record so sends fire on real state, not a generic schedule.
How fast can we see results?
Weeks, not quarters. Because the system targets specific leaks (onboarding drop-off, the first missed repeat purchase, involuntary churn), most brands see week-4 and week-12 retention move inside the first 60 days, which is why we back it with a 30-day money-back guarantee.
What does the engagement look like day-to-day?
A senior lifecycle team works as an extension of yours on strategy, build, and execution, while the AI agents run routine check-ins and escalate complex threads to your team. Communication runs over Slack, with weekly performance updates and monthly strategic reviews, and your team keeps full visibility and approval on every message.
What if it's not the right fit?
The journey audit is free and yours to keep, and we agree the retention metric and measurement window up front, so you are never locked into a number nobody defined. It is backed by a 30-day money-back guarantee: if it does not feel right, get your money back. No fine print, no hassle.
AI growth team for consumer health. Built to execute.
Propel brings together proprietary technology and an embedded team of senior experts to run the entire patient journey for you: acquisition, retention and support, from the first ad to every refill.
The growth team behind more than 100 consumer health brands
One patient journey. Five separate teams.
You win patients the way a consumer brand does, but you deliver their care through partners you do not control. Growth, clinicians, pharmacy, support and billing each see only one step of the patient journey. No one owns the whole of it.
Acquisition, retention and support, all run from one shared view of the patient journey
Our proprietary technology and our embedded team of senior experts work as one, so that every channel, every data source and every guardrail stays in sync.
We audit your patient journey from the first ad to the latest refill, bring in your data, and hand you a prioritized roadmap.
We flag what is misconfigured and what is missing, and hand you a fix-list ranked by revenue impact.
We map acquisition, lifecycle and support across ads, email, SMS, push and in-app, so that every move is tied to a revenue outcome.
Our agents and experts build your ads, your lifecycle flows and your patient replies, and your first campaigns go live within a week.
Custom dashboards and monthly reports tie every program back to cost per patient, retention and revenue.
Emails that look good and perform
Design that guides the eye, earns trust, and drives action.
You keep paying for the same patient twice. Here's why.
They click the ad, finish intake, pay once, then go quiet before the second refill. Not because the treatment failed. Because between your ad agency, your email tool and your support desk, nobody was watching that patient. Propel is the one team that owns the whole patient journey, so the leak finally closes.
Patients acquired for less, and kept for longer.
From a 53% lift in onboarding completion to 125 win-back conversions in 30 days, see how we have delivered results for brands like yours.
Try us for 30 days. Love it or get your money back.
Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.
Frequently Asked Questions
Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.
Talk to an expert
Walk through your patient journey, from the first ad to every refill, with the team behind more than 100 consumer brands.
Here’s what we’ll dig into:
Where patients drop off between the ad, intake, the first order and the refill
How acquisition, retention and support can work together from one shared view of the patient
Quick wins your team can act on this quarter
An estimate of the repeat revenue you are leaving on the table
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