We build retention systems for fast growing brands.

Propel is the growth partner that improves LTV, reduces churn, and drives repeat revenue. Done-for-you service, for fast growing brands doing $150K+/mo

Trusted by 50+ Fast-Growing Brands Globally

Your Brand

You need the customers you already paid for to come back

Your Ads work. Your Checkout converts. Then, somewhere between the first order and the second, most of the customers quietly churn. You're missing a system

The Propel Method

The Persistence Loop

The retention system running inside telemedicine and GLP-1 brands. Seven moments sit between a patient's first order and their next refill, and each one has a measurable leak, a specific move, and the number that proves it worked.

DAY 0. BEFORE THERE IS A PATIENT.

THE LEAK

~1 in 3

Roughly a third of starts abandon somewhere in the middle of intake, and almost no telehealth brand keeps the partials. You cannot say which question people stall on, by product or by dose.

THE MOVE

Treat intake as the first write to the patient record, not a gate. Persist every answer as it is typed, tag the exact stall point, and resume within minutes from that question, keyed to the reason: cost, needle anxiety, or eligibility doubt.

DATA REQUIRED

Product and dose intent, the stall point, acquisition source and UTMs, every answer given, and the goal the patient states in their own words.

PROOF

Intake resume rate

Completed intakes per session started, stall distribution by question, and 24-hour resume rate by reason.

DAYS 1 TO 3. THE FIRST HUMAN CONTACT.

THE LEAK

+60%

Each additional provider visit raises the odds of a patient reaching week twelve by roughly 60 percent. Clinician contact is the strongest modifiable predictor of persistence, yet the model compresses it into a few async minutes.

THE MOVE

Make the consult carry more than the script. Pre-brief the provider with the full intake, set the side-effect expectation before dose one, hand over the titration schedule as a calendar, and book the week-two check-in while the provider is still on the line.

DATA REQUIRED

Prescribed product, dose and titration schedule, provider specialty, contraindications, and whether side-effect counseling was delivered.

PROOF

Intake to Rx

Intake-to-prescription conversion, median time to prescription, and the share who received anticipatory side-effect counseling.

DAYS 3 TO 10. SILENCE, THEN A BOX.

THE LEAK

The gap

The window between payment and package is one of the highest-volume support reasons in telehealth. When the brand goes quiet, the patient goes to your support queue.

THE MOVE

Every delivery message carries the next clinical step, not just a tracking number. Pre-empt the delay before they check, bundle the first-dose instruction into the arrival confirmation, and give a cold-chain replacement path that does not need a ticket.

DATA REQUIRED

Live order state, delivery record and any delay, next-dose date, payment state, and prior tickets so the message does not repeat support.

PROOF

Tickets / 100 orders

Shipping-status tickets per 100 orders, deflection on proactive delay messages, and time from delivery to first dose.

THE CLIFF. TITRATION AND NAUSEA.

THE LEAK

30%

Thirty percent of patients stop inside four weeks, before reaching a therapeutic dose. The ones who quit early lost 3.6% of body weight; the ones who stayed lost 11.9%. They quit before the drug visibly works, then conclude it does not work.

THE MOVE

Anticipatory guidance, not reactive support. Side-effect coaching lands the day before the symptom is expected, keyed to the titration day. Show the expected curve so a slow week one does not read as failure. Any symptom report routes to a provider: the agent gathers, it never assesses.

DATA REQUIRED

Current dose and titration day, reported side effects and severity, whether a therapeutic dose has been reached, and the next best action.

PROOF

Week-4 persistence

Share reaching a therapeutic dose, week-4 and week-8 persistence, and cancellations attributed to side effects.

WEEKS 4 TO 8. THE SECOND CLIFF.

THE LEAK

Weeks 4 to 8

The largest single group of patients holds four to eight weeks of supply, then stops. Much of it is not clinical: a failed card on day 24 is a dose gap on day 28 that nobody forecast.

THE MOVE

Trigger the refill on the intersection of three states, not a date: next-dose date, live order state, and payment state, read together. Forecast the dose gap before it opens, and recover involuntary churn first. It is the cheapest persistence you will ever buy.

DATA REQUIRED

Purchase and next-dose date, payment state, refill status, and weight trajectory to answer the question is this working.

PROOF

First-refill rate

First- and second-refill rate, median dose-gap days, and week-12 persistence, the headline number.

MONTHLY, AND ON TRIGGER.

THE LEAK

2.8 vs 6.2

In one GLP-1 cohort, the lowest-engagement quartile persisted 2.8 months against 6.2 for the highest. Engagement here is not a vanity metric, it is a survival curve, and the effect is front-loaded.

THE MOVE

Fire on state, not the calendar. The agent runs routine check-ins on adherence, side effects and technique; clinical threads escalate to a provider with the transcript attached and the full state loaded. Every interaction writes back a disposition so the next contact never starts cold.

DATA REQUIRED

Last interaction and its disposition, weight trajectory, lifecycle stage, and the next best action for this patient right now.

PROOF

Persistence by check-in

Check-in completion, escalation rate and time to resolve, and the persistence curve segmented by check-ins completed.

MONTHS 4 TO 18. THE LONG MIDDLE.

THE LEAK

40%

Four in ten patients who stop say they felt it was no longer needed. They read the plateau as the finish line. Most brands are not in the room for that decision, and a year after stopping, patients regain about two thirds of the weight.

THE MOVE

Name the plateau as maintenance before the patient reads it as failure. Show the counterfactual, re-anchor on the goal captured at intake (rarely a number on a scale), and build the win-back: a third to a half of patients who lapse restart within a year.

DATA REQUIRED

Weight trajectory and plateau flag, lifecycle stage, the intake goal, and reinitiation eligibility if already lapsed.

PROOF

Month-12 persistence

Month-6 and month-12 persistence, churn on plateau against off plateau, and average fills per patient, the number the whole loop exists to move.

Conversion-First

Emails that look good and perform.

Design that guides the eye, earns trust, and drives action.

Propel vs the alternatives

For retention revenue, not email sends. That’s the difference.

Blank Klaviyo flows. Generalist agency decks. ChatGPT prompts. None of them keep a customer past the second purchase. Propel is the system that does.

Swipe to see the Propel advantage →

PROPEL

Complete retention system

IN-HOUSE BUILD

More hiring

GENERALIST AGENCY

More overhead

ESP + AI TOOLS

More tooling

Time to value

Day-14 live

2-3 quarters to hire

Months to onboard

Never fully built

Category context

Your product + customer data

Learning your category

Generic ecommerce playbook

No customer context

Retention model

The Propel Retention System

No proven model

Batch-and-blast calendar

Blank flows

Compliance

Security-aware, expert-routed

You own the risk

Not built for sensitive data

You own the risk

Strategy

Senior strategist in the loop

Depends on the hire

Bait-and-switch juniors

No strategy

Execution

AI agents run the flows

Manual, capacity-capped

You wait on their queue

You stitch it together

Customer data

Unified customer record

Siloed tools

Manual data pulls

Email events only

Learning

Closed loop, compounds

Tribal knowledge

No learning loop

Resets each send

Monitoring

Week-12 retention, live

Manual reports

Monthly decks

Opens and clicks

Bottom line

Pays on performance. Built by operators who ran retention at 100+ brands.

More hiring, more ramp, more risk on you.

More overhead, more waiting, generic playbook.

More tooling, more stitching, no system.

Customer Success Stories

Lifecycle Strategy in Action

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

Healthcare Marketing Agency Case Study: 125 Win-Back Conversions for Kiaora Women's Health in 30 Days

125

Win-back conversions in 30 days

$60K

30-day attributed revenue baseline

LivWell: Wellness and insurance platform, aimed to make health engagement rewarding

53%

Increase in onboarding completion

36%

Boost in device linking rate

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Frequently Asked Questions

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

What is retention marketing, and why does it matter for fast-growing brands?
Retention marketing keeps the customers you already paid to acquire engaged across every stage: onboarding, first purchase, repeat purchase, and reactivation. Acquiring a new customer costs 5 to 25 times more than keeping one, and the revenue lives in the repeat purchase, not the first order. A 5% lift in retention can raise profit 25 to 95%.
How is Propel different from other retention and lifecycle marketing agencies?
Most agencies send on a calendar. Propel runs a state-driven retention system across the key moments between a customer's first order and their next one. Senior lifecycle strategists plus proprietary AI agents read live customer state (order, usage and payment) so the right message fires at the right moment. We are not a tool, we are the team, the strategy, and the execution engine, backed by a 30-day money-back guarantee.
What platforms and channels do you work with?
We are platform-agnostic across the major customer engagement and email marketing tools: Braze, Customer.io, Klaviyo, MoEngage, CleverTap, Iterable, and more, plus SMS. As a Platinum Customer.io Partner and Braze Partner, we bring certified-level expertise, and we federate your product, billing, and support data into a single customer record so sends fire on real state, not a generic schedule.
How fast can we see results?
Weeks, not quarters. Because the system targets specific leaks (onboarding drop-off, the first missed repeat purchase, involuntary churn), most brands see week-4 and week-12 retention move inside the first 60 days, which is why we back it with a 30-day money-back guarantee.
What does the engagement look like day-to-day?
A senior lifecycle team works as an extension of yours on strategy, build, and execution, while the AI agents run routine check-ins and escalate complex threads to your team. Communication runs over Slack, with weekly performance updates and monthly strategic reviews, and your team keeps full visibility and approval on every message.
What if it's not the right fit?
The journey audit is free and yours to keep, and we agree the retention metric and measurement window up front, so you are never locked into a number nobody defined. It is backed by a 30-day money-back guarantee: if it does not feel right, get your money back. No fine print, no hassle.

Book your retention audit

Take your customer journey through retention experts who've grown $100Mn+ brands

Here’s what we’ll dig into:

Where your retention flows are underperforming

How intent driven messaging can improve repeat purchase and onboarding funnels

Quick wins your team can action this quarter

Repeat revenue estimate that you're leaving on the table

Calendar not loading? Book directly here

Our path to predictable retention

By the time you hire a lifecycle marketer, we will ship 47 campaigns!

Two paths to get started. Both built for speed.

Kickstart with a Marketing Deep-Dive

We ingest your data, audit your lifecycle, and map every customer touchpoint.

AI surfaces the biggest revenue leaks and quickest wins in your journey.

You get a prioritized roadmap — not a 40-page deck you’ll never read.

Uncover Gaps with a MarTech Audit

Full audit of your current stack: platform setup, event tracking, and integrations.

We identify what’s misconfigured, what’s missing, and what’s costing you revenue.

You get a clear fix-list with effort estimates and impact projections.

Craft Your Omni-Channel Growth Plan

We design your lifecycle architecture across email, SMS, push, and in-app.

Segmentation strategy, channel mix, and campaign prioritization — all mapped out.

Every recommendation is tied to a revenue outcome, not a vanity metric.

Launch High-Impact Campaign Execution

We build, test, and launch your highest-impact flows first.

AI-powered subject lines, send-time optimization, and dynamic content personalization.

Most clients live with their first campaigns within 1 week.

Drive Results with Analytics & Insights

Custom dashboards tracking revenue attribution, retention, and LTV by segment.

Monthly reports that tie every campaign to business outcomes.

Continuous AI-powered experimentation feeds results back into strategy.

Give us your website URL

Share your site and we’ll set up your Propel workspace.

Our AI scans your customer journey and identifies lifecycle opportunities.

You get an instant baseline of where retention revenue is hiding.

Connect your Martech tools

Link your ESP, CDP, and analytics stack to Sonic — our AI copilot.

We support Customer.io, Braze, Klaviyo, MoEngage, Segment, and more.

One-click integrations. No engineering time required.

Connect your Slack with us

Add Propel to your Slack for real-time campaign insights and alerts.

Get notified when flows underperform, deliverability dips, or segments shift.

Collaborate with our team like they’re sitting in your office.

Make Sonic ready for you

Sonic learns your brand voice, customer segments, and campaign history.

It generates campaign ideas, subject lines, and flow recommendations on demand.

Your AI copilot, trained on your data — not generic best practices.

Start Retaining users!

Launch your first AI-powered lifecycle campaigns with confidence.

Track performance in real-time with revenue-tied dashboards.

Iterate fast — Sonic suggests optimizations as results come in.

Trusted by 50+ Fast-Growing Brands Globally

125

53%

You need the customers you already paid for to come back

Your Ads work. Your Checkout converts. Then, somewhere between the first order and the second, most of the customers quietly churn. You're missing a system

The Persistence Loop

5X

$9.4M

Intake

Consult

Delivery

Titration

1st refill

Check-in

Plateau

~1 in 3

Intake resume rate

+60%

Intake to Rx

The gap

Tickets / 100 orders

30%

Week-4 persistence

Weeks 4 to 8

First-refill rate

2.8 vs 6.2

Persistence by check-in

40%

Month-12 persistence

By the time you hire a lifecycle marketer, we will ship 47 campaigns!

Emails that look good and perform.

For retention revenue, not email sends. That’s the difference.

Lifecycle Strategy in Action

Healthcare Marketing Agency Case Study: 125 Win-Back Conversions for Kiaora Women's Health in 30 Days

125

$60K

LivWell: Wellness and insurance platform, aimed to make health engagement rewarding

53%

36%

Try us for 30 days. Love it or get your money back.

Frequently Asked Questions

Still have questions?

What is retention marketing, and why does it matter for fast-growing brands?

How is Propel different from other retention and lifecycle marketing agencies?

What platforms and channels do you work with?

How fast can we see results?

What does the engagement look like day-to-day?

What if it's not the right fit?

Book your retention audit

Here’s what we’ll dig into:

For retention revenue, not email sends. That’s the difference.

For Startups

For Growth Teams

For Enterprises

Our Lifecycle & Strategy Solutions

Lifecycle Strategy

Campaign Analytics

Events & Attribution

Email Deliverability

The Team

The Technology

By the time you hire a lifecycle marketer, we will ship 47 campaigns!

Kickstart with a Marketing Deep-Dive

Uncover Gaps with a MarTech Audit

Craft Your Omni-Channel Growth Plan

Launch High-Impact Campaign Execution

Drive Results with Analytics & Insights

Give us your website URL

Connect your Martech tools

Connect your Slack with us

Make Sonic ready for you

Start Retaining users!