Stayin' Alive Episode 1 with Nida Ateeq, Founder- Anagar Media | Mastering Lifecycle Marketing & Customer Retention for Consumer Tech

On February 1 2025, we hosted a webinar with Nida Ateeq, Founder - Anagar Media and a seasoned lifecycle marketer, and Jaskaran Singh, Co-Founder - Propel, to discuss user re-engagement strategies.

If you missed the webinar, have a look at the full recording below!

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Here are some key takeaways from their conversation:

Why Do Users Become Dormant?

Users disengage due to a lack of relevant communication, unmet expectations, or simply because life happens. Marketers need to continuously understand their users' journey and pain points to maintain engagement. Jaskaran emphasized that identifying behavioral patterns early can help brands proactively prevent dormancy.

Defining a Successful Re-Engagement Strategy

A good re-engagement strategy involves:

• Creating Personal Moments – Like reaching out to an old friend, reminding users why they engaged with you in the first place.
• Personalization – Nida highlighted how Spotify’s "Your Decade Wrapped" campaign is a great example of how personal insights can reignite user interest.
• Providing Real Value – Whether through discounts, exclusive content, or tailored offers, users are willing to re-engage if they find real value.

Cross-Industry Insights on User Engagement

Having worked across SaaS, e-commerce, finance, and other industries, Nida emphasized that while industries differ, core engagement principles remain the same:

• Be personalized
• Build trust and loyalty
• Understand pain points
• Choose the right channels (social media trends are shifting, and community-driven engagement is on the rise).

Jaskaran added that data-driven insights should guide marketers in selecting the right engagement strategies tailored to their industry and audience.

Leveraging AI for Lifecycle Marketing

AI is not here to replace marketers but to empower them. It helps:

• Automate repetitive tasks, freeing marketers to focus on creativity.
• Predict user behavior, improving retention strategies.
• Identify engagement gaps, highlighting missed opportunities in the user journey.

Jaskaran stressed that AI-powered segmentation and predictive analytics can significantly improve engagement efforts by ensuring the right message reaches the right user at the right time.

The Future of AI in Marketing

AI is becoming a marketing assistant, helping professionals with hyper-personalization, real-time interactions, and insightful critique. As AI evolves, lifecycle marketers can harness its power to create highly targeted and data-driven campaigns.

Jaskaran noted that the future of AI-driven marketing will focus on real-time learning, enabling brands to optimize campaigns dynamically based on user interactions.

Final Thoughts

Dormant users aren’t lost causes—they just need the right reason to return. By leveraging AI, personalization, and cross-industry insights, marketers can re-engage users effectively and drive repeat revenue.

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