Better and scalable growth

Email Deliverability & Channel Health Management

We monitor, protect, and improve your sender reputation and channel health because the most personalised, AI-optimised campaign in the world doesn’t drive revenue if it lands in spam. Retention starts with reaching the inbox.

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Scaled the world's leading companies

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STEPS / PROCESS

How We Keep You in the Inbox

Our deliverability specialists combine AI-driven monitoring with deep infrastructure expertise to audit your sending setup, fix what’s broken, and keep your messages reaching the customers who drive repeat revenue.

1

Deliverability & Infrastructure Audit

We evaluate your domain authentication (SPF, DKIM, DMARC), IP reputation, sending patterns, and list health using data analysis to pinpoint exactly what’s hurting your inbox placement and costing you revenue.

2

Authentication & Technical Setup

We configure or fix your DNS records, warm up new IPs or domains, and ensure your sending infrastructure meets every major mailbox provider’s requirements, the technical foundation that makes personalisation possible.

3

List Hygiene & Smart Segmentation

We clean your subscriber lists, implement AI-driven sunset policies for disengaged contacts, and build smart suppression logic so you’re only sending to people who want to hear from you, protecting both reputation and relevance.

4

AI-Powered Reputation Monitoring & Alerts

We set up real-time, AI-monitored tracking of your sender score, blacklist status, and bounce rates — with proactive alerts that catch issues before they snowball into deliverability crises.

5

Ongoing Health Management

We run monthly deliverability reviews, adjust sending practices based on ISP feedback loops and data trends, and keep your channel health optimised as your list, volume, and personalisation ambitions grow.

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

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Clarissa Bronfman
GTM & Growth Lead, Hook Music
Maya Coben
Director of Marketing, DORSIA
Kaivan Dave
Chief Marketing Officer, Final Round AI
Customer Success Stories

Deliverability & Channel Health in Action

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

Contact us

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalisation can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel AI is the right fit for your brand, stage, and stack

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Frequently Asked Questions

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.

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Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

  • How do I know if I have a deliverability problem?

    Common signs include declining open rates, emails landing in spam or promotions tabs, high bounce rates, blacklist listings, and inconsistent inbox placement across providers (e.g., good on Gmail, poor on Outlook). If your campaigns are well-crafted but results are declining, deliverability is often the culprit. Our audit pinpoints exactly what’s going wrong.

  • What does the deliverability audit cover?

    We evaluate your domain authentication setup (SPF, DKIM, DMARC), IP reputation scores, sending patterns and volume, list health and hygiene, bounce and complaint rates, blacklist status, and mailbox provider-specific performance. You receive a detailed report with prioritised fixes.

  • Do you handle IP warming for new domains or senders?

    Yes. We manage the full IP and domain warm-up process — gradually increasing volume, monitoring reputation signals, and adjusting send patterns to establish a strong sender reputation with major mailbox providers before you scale.

  • What is a sunset policy and why do I need one?

    A sunset policy is a data-driven approach to managing disengaged subscribers — gradually reducing send frequency and eventually suppressing contacts who haven’t engaged over a defined period. It’s essential because sending to people who don’t open or click damages your sender reputation, which hurts inbox placement for everyone on your list.

  • How do you monitor deliverability on an ongoing basis?

    We set up real-time, AI-monitored tracking of your sender score, blacklist status, bounce rates, and ISP feedback loops. Proactive alerts flag issues before they become crises. Monthly deliverability reviews ensure your sending practices adapt to ISP changes and your growing list.

  • Can you help with deliverability across SMS and push as well?

    Yes. While email deliverability is the most complex, we also monitor and optimise SMS delivery rates, push notification delivery, and overall channel health. Our approach ensures all your retention channels are performing — not just email.