We already have a retention team, why would we need Propel AI?

Most growth-stage retention teams are maintaining existing flows, not building the next generation of campaigns. We augment your team with senior strategists, AI-powered execution, and cross-channel expertise freeing your people to focus on strategy while we handle the heavy lifting of experimentation, optimisation, and scaling.

How do you handle the complexity of our existing stack?

We're platform-agnostic and have deep expertise across Braze, Customer.io, MoEngage, CleverTap, Klaviyo, Iterable, and more. We audit your current setup, identify gaps, and build on top of your existing infrastructure not replace it. Our data engineering team handles CDP integrations, event architecture, and cross-platform orchestration.

What does the engagement look like month-to-month?

You get a dedicated lifecycle strategist, access to our execution team (copywriters, designers, platform engineers), and monthly strategic reviews. Communication happens via Slack, weekly performance summaries, and structured quarterly roadmap sessions. Think of us as your outsourced VP of Lifecycle and their entire team.

How do you measure and report on impact?

We build custom analytics dashboards that tie every campaign to revenue outcomes not vanity metrics. Monthly reports include revenue attribution, cohort retention, predictive LTV, cross-channel ROI, and AI-prioritised recommendations. Leadership gets the numbers they need; your team gets the actions they can take.

Can you help us migrate or consolidate platforms?

Yes. We've managed platform migrations and consolidations for growth brands moving from patchwork tools to unified lifecycle infrastructure. We handle data migration, flow rebuilding, and parallel testing to ensure zero disruption during the transition.

What's the typical ROI timeline for growth brands?

Quick wins — subject line testing, send-time optimisation, segment refinement deliver measurable results within 30–60 days. Structural improvements like architecture redesign and advanced campaign builds show compounding returns over 3–6 months. Our 30-day guarantee means you can judge the impact risk-free.

Better and scalable growth

Growing Fast!. But CAC:LTV is still a worry?

Propel AI brings the AI-powered lifecycle infrastructure that turns your growing customer base into compounding revenue. Cross-channel strategy, advanced segmentation, predictive analytics, and the execution muscle to run it all. Because at your stage, the gap between good retention and great retention is worth millions.

Scaled the world's leading brands

Why Us

Why Growth Brands Choose Propel AI

You’re past the startup phase. Revenue is real. But scaling has surfaced a new set of problems:

Your lifecycle stack was built for 10,000 users, it’s creaking under 500,000. Flows are outdated, segmentation is blunt, and campaigns that worked at $10M aren’t moving the needle at $100M

Your data is fragmented across platforms, teams, and tools making true cross-channel personalisation impossible without a serious infrastructure investment

Your retention team is stretched thin, they’re maintaining existing flows, not building the next generation of campaigns that could unlock $millions in incremental revenue

You know you need predictive segmentation, AI-powered optimisation, and sophisticated A/B testing but your team doesn’t have the bandwidth or the tooling to execute

Leadership is asking for revenue attribution and LTV analytics, but your reporting still stops at open rates and click rates

Illustration showing benefits including A/B testing with performance comparison, AI optimization with a chat interface, and cross-channel personalization with Push, SMS, Email, and WhatsApp icons.

For Gowth Startups

Propel AI works with growth brands doing $50M–$500M who’ve built a retention foundation but need to scale it into a true revenue engine. We bring the senior strategists, the AI-powered execution, and the cross-channel expertise to take your lifecycle from ‘good enough’ to market-leading.

The Revenue Impact of Each Channel

Your lifecycle engine — from scratch to live in 30 days.

At $50M–$500M, your leadership doesn’t want to hear about activities — they want to see revenue impact. Every pillar of our engagement is structured around measurable outcomes, with clear before-and-after metrics so you know exactly what each investment is delivering.

Lifecycle Strategy & Execution

We audit your existing flows, identify the revenue gaps your dashboards are missing, and rebuild your lifecycle architecture for scale. Advanced segmentation replaces the blunt audience cuts you’ve outgrown. Predictive triggers replace batch-and-blast timing. Cross-channel orchestration replaces siloed email campaigns. AI-powered personalisation replaces generic content.

Campaign Analytics & Performance Insights

Your leadership is asking for revenue attribution and LTV analytics, but your reporting still stops at open rates and click rates. We build the analytics layer that connects campaign performance to business outcomes, revenue attribution by campaign and segment, cohort retention curves, predictive LTV by acquisition channel, and cross-channel ROI analysis.

Events & Data Architecture

Your data architecture was built for a simpler product. Now you have new features, new user types, new channels, and a growing gap between what your campaigns need and what your data can deliver. We redesign and scale your event tracking and attribute layer to match your current complexity, clean, structured data that powers advanced personalisation and gives your AI models something real to learn from.

Email Deliverability & Channel Health

As your volume scales from hundreds of thousands to millions of sends, deliverability becomes a revenue risk you can no longer afford to ignore. We monitor sender reputation across ISPs, manage list hygiene at scale, optimize channel health across email, SMS, and push, and proactively address deliverability issues before they impact revenue.

STEPS / PROCESS

How We Work With Growth Brands

Strategic, structured, and built for scale. We operate as your senior lifecycle team — integrated into your workflows and accountable to your revenue targets.

Lifecycle Maturity Assessment (Weeks 1–2)

We conduct a deep audit of your current lifecycle infrastructure flows, segmentation, data architecture, deliverability, and analytics. AI surfaces the revenue gaps and scaling bottlenecks that manual reviews miss. You get a prioritised roadmap with clear revenue projections.

Architecture Redesign & Quick Wins (Weeks 3–6)

We launch high-impact optimisations immediately subject line testing, send-time AI, segment refinement — while simultaneously rebuilding the underlying architecture for scale. You see results from day one while we build the long-term engine.

Advanced Campaigns & Cross-Channel Scaling (Weeks 7–12)

We roll out advanced lifecycle campaigns — predictive winback, AI-driven upsell/cross-sell, dynamic content personalisation, and multi-channel orchestration. Each campaign is structured for continuous experimentation and improvement.

Continuous Optimisation & Strategic Partnership (Ongoing)

Monthly strategic reviews, AI-powered experimentation at scale, and proactive recommendations tied to your revenue targets. We’re not just executing, we're your lifecycle strategy partner, continuously pushing performance forward.

Customer Success Stories

Results — Growth Brands We’ve Scaled

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

TradeSmart's 60% Email Conversion Leap using Moengage's Omnichannel orchestration

37%

Higher NPS participation rate

Eduployment's Customer Journey Breakthrough using Moengage

45%

Uplift in onboarding completion

28%

Increase in job applications

Dorsia: An exclusive dining platform offering access to high-demand restaurants

34%

Increase in total bookings

22%

Improvement in repeat users

LivWell: Wellness and insurance platform, aimed to make health engagement rewarding

53%

Increase in onboarding completion

36%

Boost in device linking rate

CreditRegistry: Nigeria’s leading credit bureau

1M mails

100K to over 1M emails per month

42

Higher open rates

Sortizy: Meal planning and grocery management app

40

Uplift in onboarding completion

35

improvement in activation

Trainman: India’s leading train ticket booking platform

40

Increase in booking efficiency

25

Drop in churn

Final Round AI: Fast-growing AI-powered interview prep platform

23

Increase in low-intent user visits

8

Boost in high-intent user engagement

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

Clarissa Bronfman

GTM & Growth Lead, Hook Music

Maya Coben

Director of Marketing, DORSIA

Kaivan Dave

Chief Marketing Officer, Final Round AI

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalisation can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel AI is the right fit for your brand, stage, and stack

Frequently Asked Questions

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

We already have a retention team, why would we need Propel AI?
Most growth-stage retention teams are maintaining existing flows, not building the next generation of campaigns. We augment your team with senior strategists, AI-powered execution, and cross-channel expertise freeing your people to focus on strategy while we handle the heavy lifting of experimentation, optimisation, and scaling.
How do you handle the complexity of our existing stack?
We’re platform-agnostic and have deep expertise across Braze, Customer.io, MoEngage, CleverTap, Klaviyo, Iterable, and more. We audit your current setup, identify gaps, and build on top of your existing infrastructure not replace it. Our data engineering team handles CDP integrations, event architecture, and cross-platform orchestration.
What does the engagement look like month-to-month?
You get a dedicated lifecycle strategist, access to our execution team (copywriters, designers, platform engineers), and monthly strategic reviews. Communication happens via Slack, weekly performance summaries, and structured quarterly roadmap sessions. Think of us as your outsourced VP of Lifecycle and their entire team.
How do you measure and report on impact?
We build custom analytics dashboards that tie every campaign to revenue outcomes not vanity metrics. Monthly reports include revenue attribution, cohort retention, predictive LTV, cross-channel ROI, and AI-prioritised recommendations. Leadership gets the numbers they need; your team gets the actions they can take.
Can you help us migrate or consolidate platforms?
Yes. We’ve managed platform migrations and consolidations for growth brands moving from patchwork tools to unified lifecycle infrastructure. We handle data migration, flow rebuilding, and parallel testing to ensure zero disruption during the transition.
What’s the typical ROI timeline for growth brands?
Quick wins — subject line testing, send-time optimisation, segment refinement deliver measurable results within 30–60 days. Structural improvements like architecture redesign and advanced campaign builds show compounding returns over 3–6 months. Our 30-day guarantee means you can judge the impact risk-free.