What fitness platforms and tools do you integrate with?

We integrate with all major marketing and engagement platforms such as Braze, Customer.io, Klaviyo, MoEngage, CleverTap, as well as CDPs like Segment. We connect your workout tracking, booking, and membership data to power personalised lifecycle campaigns.

How do you reduce churn for fitness brands?

We build predictive churn models using engagement signals such as workout frequency, app opens, class bookings, and membership activity. When members show early signs of disengagement, automated re-engagement campaigns activate before they cancel. Prevention beats recovery.

Can you personalise based on member activity data?

We architect the event tracking and data layer that captures workout completions, class attendance, goal progress, and app usage. This powers hyper-personalised messaging like nudges based on missed workouts, congratulations on milestones, or recommendations based on activity history.

Do you handle both app-based and brick-and-mortar fitness brands?

Yes. Whether you're a digital fitness platform, a gym chain with an app, or a hybrid model, we design lifecycle strategies that work across your member touchpoints from in-app messaging and push to email and SMS.

How quickly can we see impact on retention?

Most fitness brands see measurable improvements in 30–60 days. Quick wins like optimised onboarding flows, dormant member re-engagement, and trial-to-paid conversion sequences deliver fast results. Our 30-day guarantee means zero risk.

What does 'AI-powered' mean in your fitness lifecycle work?

Our strategists are supported by AI tools including our proprietary platform and Sonic AI Copilot that analyse behavioural, transactional, and engagement data in real-time. AI identifies churn risk, optimises send times, and personalises messaging at a scale manual teams can't match. But every strategic decision is made by experienced humans.

Better and scalable growth

Members Are Churning. Your Lifecycle Communications Should Be Working Harder.

Propel AI builds AI-powered lifecycle campaigns for health and fitness brands, turning free trials into paid members, reducing churn, and driving the kind of long-term engagement that grows LTV. Because in fitness, the brands that win retention win everything.

Scaled the world's leading health and fitness companies

Problem

Your Members Sign Up. Then They Disappear.

The fitness industry’s biggest problem isn’t acquisition. It's what happens after sign-up:

Free trial users never convert to paid, and your onboarding flow isn’t guiding them to their ‘aha moment’

Members go dormant after the first few weeks, and you have no re-engagement system to bring them back

Class bookings, workout completions, and app usage data isn’t feeding into your marketing, so every message is generic

Upsell and cross-sell opportunities (personal training, nutrition plans, premium tiers) are completely untapped

Seasonal churn spikes hit hard, and you’re reacting instead of predicting and preventing

Solution

Propel AI builds retention engines for fitness and wellness brands. We’ve helped platforms turn behavioural data into personalised lifecycle journeys that keep members active, reduce churn, and grow revenue from the customers you’ve already acquired.

Customer Success Stories

Health & Fitness — Results in Action

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

TradeSmart's 60% Email Conversion Leap using Moengage's Omnichannel orchestration

37%

Higher NPS participation rate

Eduployment's Customer Journey Breakthrough using Moengage

45%

Uplift in onboarding completion

28%

Increase in job applications

Dorsia: An exclusive dining platform offering access to high-demand restaurants

34%

Increase in total bookings

22%

Improvement in repeat users

LivWell: Wellness and insurance platform, aimed to make health engagement rewarding

53%

Increase in onboarding completion

36%

Boost in device linking rate

CreditRegistry: Nigeria’s leading credit bureau

1M mails

100K to over 1M emails per month

42

Higher open rates

Sortizy: Meal planning and grocery management app

40

Uplift in onboarding completion

35

improvement in activation

Trainman: India’s leading train ticket booking platform

40

Increase in booking efficiency

25

Drop in churn

Final Round AI: Fast-growing AI-powered interview prep platform

23

Increase in low-intent user visits

8

Boost in high-intent user engagement

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

Clarissa Bronfman

GTM & Growth Lead, Hook Music

Maya Coben

Director of Marketing, DORSIA

Kaivan Dave

Chief Marketing Officer, Final Round AI

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalisation can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel AI is the right fit for your brand, stage, and stack

Frequently Asked Questions

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

What fitness platforms and tools do you integrate with?
We integrate with all major marketing and engagement platforms such as Braze, Customer.io, Klaviyo, MoEngage, CleverTap, as well as CDPs like Segment. We connect your workout tracking, booking, and membership data to power personalised lifecycle campaigns.
How do you reduce churn for fitness brands?
We build predictive churn models using engagement signals such as workout frequency, app opens, class bookings, and membership activity. When members show early signs of disengagement, automated re-engagement campaigns activate before they cancel. Prevention beats recovery.
Can you personalise based on member activity data?
We architect the event tracking and data layer that captures workout completions, class attendance, goal progress, and app usage. This powers hyper-personalised messaging like nudges based on missed workouts, congratulations on milestones, or recommendations based on activity history.
Do you handle both app-based and brick-and-mortar fitness brands?
Yes. Whether you’re a digital fitness platform, a gym chain with an app, or a hybrid model, we design lifecycle strategies that work across your member touchpoints from in-app messaging and push to email and SMS.
How quickly can we see impact on retention?
Most fitness brands see measurable improvements in 30–60 days. Quick wins like optimised onboarding flows, dormant member re-engagement, and trial-to-paid conversion sequences deliver fast results. Our 30-day guarantee means zero risk.
What does ‘AI-powered’ mean in your fitness lifecycle work?
Our strategists are supported by AI tools including our proprietary platform and Sonic AI Copilot that analyse behavioural, transactional, and engagement data in real-time. AI identifies churn risk, optimises send times, and personalises messaging at a scale manual teams can’t match. But every strategic decision is made by experienced humans.