Do you build separate strategies for consumers and creators?

Yes. Media and social platforms require distinct lifecycle strategies for consumers (demand side) and creators or contributors (supply side). We design separate journey maps, segmentation models, and campaign flows optimised for the motivations and behaviours unique to each side.

How do you improve DAU and session depth through lifecycle marketing?

We build behaviour-triggered campaigns that drive habitual usage, personalized content digests, milestone celebrations, re-engagement sequences for lapsing users, and progressive feature discovery flows. AI identifies the engagement patterns that predict long-term retention and optimises messaging to reinforce them.

Can you help with push notification strategy?

Absolutely. Poor push strategy is one of the biggest retention killers for media apps. We design smart notification systems with AI-optimised timing, frequency capping, personalised content, and preference management turning push from an opt-out driver into an engagement engine.

What about subscription and premium content conversion?

We build lifecycle flows that move free users toward paid subscriptions based on engagement depth, content consumption patterns, and readiness signals. Paywall timing, trial conversion sequences, and premium feature showcases are all optimised by behavioural data and AI.

What platforms do you work with for the media lifecycle?

We're platform-agnostic — Braze, Customer.io, MoEngage, CleverTap, and more. For media and social platforms with high user volumes and real-time engagement needs, we often work with Braze and MoEngage for their cross-channel orchestration capabilities.

How quickly can we expect results?

Most media platforms see measurable improvements in engagement metrics within 30–60 days. Onboarding optimization, re-engagement sequences, and push notification strategy improvements deliver fast wins. Our 30-day money-back guarantee means zero risk.

Better and scalable growth

Media & Social Platforms: You've Got Users. Now Turn Attention Into Retention.

Propel AI builds AI-powered lifecycle campaigns for media and social platforms — driving content engagement, creator activation, and the habitual usage patterns that turn casual visitors into daily active users and sustainable revenue. Because in the media, attention is cheap. Retention is the business model.

Scaled the world's leading Media & Social companies

Problem

Your Platform Has Eyeballs. It Doesn't Have Loyalty.

Media and social platforms face a unique retention challenge — users are easy to attract and easier to lose:

New users sign up but never discover the content, creators, or features that would make them stay

Content recommendation and notification strategies are generic — not personalised to user interests or behaviour

Creator or contributor activation and retention is an afterthought, even though supply-side health drives everything

Push notifications and emails are driving opt-outs instead of engagement because of poor frequency and relevance

Monetisation (subscriptions, premium content, ad revenue) suffers because DAU and session depth aren't growing

Solution

Propel AI builds retention engines for media and social platforms. We've driven engagement, activation, and habitual usage for content platforms and social apps — and we know how to turn passive users into power users who drive both engagement and revenue.

Customer Success Stories

Media & Social Platforms — Results in Action

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

TradeSmart's 60% Email Conversion Leap using Moengage's Omnichannel orchestration

37%

Higher NPS participation rate

Eduployment's Customer Journey Breakthrough using Moengage

45%

Uplift in onboarding completion

28%

Increase in job applications

Dorsia: An exclusive dining platform offering access to high-demand restaurants

34%

Increase in total bookings

22%

Improvement in repeat users

LivWell: Wellness and insurance platform, aimed to make health engagement rewarding

53%

Increase in onboarding completion

36%

Boost in device linking rate

CreditRegistry: Nigeria’s leading credit bureau

1M mails

100K to over 1M emails per month

42

Higher open rates

Sortizy: Meal planning and grocery management app

40

Uplift in onboarding completion

35

improvement in activation

Trainman: India’s leading train ticket booking platform

40

Increase in booking efficiency

25

Drop in churn

Final Round AI: Fast-growing AI-powered interview prep platform

23

Increase in low-intent user visits

8

Boost in high-intent user engagement

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

Clarissa Bronfman

GTM & Growth Lead, Hook Music

Maya Coben

Director of Marketing, DORSIA

Kaivan Dave

Chief Marketing Officer, Final Round AI

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalisation can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel AI is the right fit for your brand, stage, and stack

Frequently Asked Questions

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

Do you build separate strategies for consumers and creators?
Yes. Media and social platforms require distinct lifecycle strategies for consumers (demand side) and creators or contributors (supply side). We design separate journey maps, segmentation models, and campaign flows optimised for the motivations and behaviours unique to each side.
How do you improve DAU and session depth through lifecycle marketing?
We build behaviour-triggered campaigns that drive habitual usage, personalized content digests, milestone celebrations, re-engagement sequences for lapsing users, and progressive feature discovery flows. AI identifies the engagement patterns that predict long-term retention and optimises messaging to reinforce them.
Can you help with push notification strategy?
Absolutely. Poor push strategy is one of the biggest retention killers for media apps. We design smart notification systems with AI-optimised timing, frequency capping, personalised content, and preference management turning push from an opt-out driver into an engagement engine.
What about subscription and premium content conversion?
We build lifecycle flows that move free users toward paid subscriptions based on engagement depth, content consumption patterns, and readiness signals. Paywall timing, trial conversion sequences, and premium feature showcases are all optimised by behavioural data and AI.
What platforms do you work with for the media lifecycle?
We're platform-agnostic — Braze, Customer.io, MoEngage, CleverTap, and more. For media and social platforms with high user volumes and real-time engagement needs, we often work with Braze and MoEngage for their cross-channel orchestration capabilities.
How quickly can we expect results?
Most media platforms see measurable improvements in engagement metrics within 30–60 days. Onboarding optimization, re-engagement sequences, and push notification strategy improvements deliver fast wins. Our 30-day money-back guarantee means zero risk.